Final Report: ALUMINUM USA - Successful premiere with good prospects

November 16, 2015

The right time in the right market for the right show: ALUMINUM USA, which celebrated its premiere at the Cobo Convention Center in Detroit from November 11-12, 2015, was a success with good prospects for the future. 172 exhibitors from 20 countries showcased lightweight manufacturing solutions. Besides key US players, numerous companies from Canada, Europe and Asia attended at ALUMINUM USA – from suppliers of raw material, semi-finished and finished to producers of machinery, plant and equipment for aluminum processing and manufacturing.

920 visitors from the aluminum industry as well as the automotive, transport, building and packaging industries, came to the first edition. The exhibitors were practically unanimous in their conclusions: with ALUMINUM USA, a new trade fair was launched that has the potential for long-term success.

“The ALUMINUM USA trade show was a great opportunity to showcase the strength of our industry and our member companies,” says Heidi Brock, CEO and President of the Aluminum Association, the US industry’s trade group and partner of ALUMINUM USA. “Demand for aluminum in North America is approaching record levels last seen in the mid-2000s, while companies have committed domestic capital investments of more than $2.5 billion over the next decade to capture anticipated demand growth in the automotive transportation sector.”

“It was a really successful premiere with good prospects”, says Michael Koehler, Industry Vice President of organizer Reed Exhibitions: “Together with the industry and the Aluminum Association, we want to continue to develop this future-oriented trade fair; the interest and trust shown by the exhibitors in embarking on this course together with us, strengthen our decision.”

ALUMINUM USA is the sixth event of the global series of ALUMINUM trade fairs by Reed Exhibitions in Germany, China, India, the United Arab Emirates and Brazil. Altogether the six ALUMINIUM trade show attract more than 2,000 exhibitors and 60,000 visiting companies.

The next ALUMINUM USA will take place in 2017.

Statements of exhibitors:

“We have to be here and we will be there in 2017. It is a great idea to have a show like this in the US. We have to maintain it”.
Martin Champoux, Director, Dynamic Concept
“We are satisfied. We made some new contacts. The frequency wasn’t high, but the contacts were highly qualified. Most of our visitors came from the US, but also from abroad.”
Caitlin Detwiler, Sales Engineer, Altek L.L.C.
“I like the show. ALUMINUM USA is an important event. We will come back to the next edition”
Ian Marsh, Gillespie & Powers, Inc.
“It was the good decision to launch ALUMINUM USA. We believe in this market and see further growth – also for the show.”
Markus Koll, Senior Project Manager Technical Sales Aluminium, SMS group GmbH
“It was a great premiere of ALUMINUM USA All our distributors joined the show and we made also new contacts into the automotive sector especially in electric auto mobility.”
Thomas Katlun, Chief Marketing Officer, Gleich Aluminium


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