Exhibitor Service


To help you with your participation in ALUMINUM USA we created this checklist with tips concerning the trade fair. This should help you with your planning.

  • Identify company targets and expectations for the participation
  • Define project manager and team
  • Request documents for trade fair
    Mark Swagerty
  • Planning budget of trade fair including space, stand construction, staff, marketing, hotel, press etc.
  • Check of subsidy possibilities (of the state)
  • Request of stand proposal, define stand size and type, book space
  • Choose exhibits
  • Planning stand (order shell scheme or individual stand construction – choose construction company and design, fotos, decoration, signs, projector, furniture, kitchen etc.)
  • Define marketing activities and channels regarding the fair participation (advertisement before, during and after the trade fair: online and at the fairgrounds)
  • Send press releases concerning the company or new products before show, for trade fair newspaper, press kits etc.
  • Define magazines for placing advertisements and create advertisements
  • Promote participation on company website and email signature
  • Create entry for show catalogue and website including the product groups
  • Check trade fair specials regarding company presentation
  • Planning internal and external staff for stand (e.g. book hostesses, translator)
  • Define dresscode resp. uniforms and if applicable order uniforms
  • Book transport and accommodation
  • Order catalogues, flyer, give aways etc.
  • Order requirements for your stand (e.g. power, water, communication services, cleaning, catering)
  • Order exhibitor badges, admission vouchers to invite clients and if applicable, parking admissions
  • Invite clients to the trade fair
  • Organise transport and storage of exhibits
  • Prepare briefings for staff (including important information as transport, rules for time during construction, rebooking, evening program, hotel, opening times etc.)
  • Train staff if applicable
  • Prepare forms for talks at the trade fair
  • Wrap-up of the trade fair and analysis
  • Post process the clients’ contact details (send offers, information, thanks)

Download Center

Logo for print & web

The use of logos and banners is permitted exclusively for advertising your own fair appearance and for editorial purposes. Any misuse, abuse or usage in a detrimental manner will be prosecuted.

To download, please use the right-hand mouse button: "Store image under ..." or "Store target under ...".

Size: 702 x 708 Pixel
Resolution: 300 dpi
Format: .jpg
Filesize: 355 kb


Size: 168 x 170 Pixel
Resolution: 72 dpi
Format: .jpg
Filesize: 33 kb


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